Privacy Policy

Last Updated: February 20, 2025

This Privacy Policy (“Privacy Policy”) describes the information privacy practices of Soffe Apparel LLC, a wholly owned subsidiary of Renfro LLC dba Renfro Brands ("Soffe" or "we" or "us"). It explains what information we collect about you, how we collect it, how we use and share your information, and your choices regarding our collection and use.

If you have any questions or concerns regarding our Privacy Policy or privacy practices, please contact us as provided at the end of this Privacy Policy.

1. SCOPE OF PRIVACY POLICY

This Privacy Policy applies to the information collected about you by or on behalf of Soffe when you use the website owned and administered by Soffe; namely www.soffewholesale.com (collectively, the "Site").

This Privacy Policy does not apply to any third party websites that you may access via a link on the Site.

We use Zoey’s online e-commerce platform to sell our products to you on our Site. You should review Zoey’s privacy policy at https://www.zoey.com/privacy-policy to understand the information that Zoey accesses and uses from you when using our Site. As explained below, we and our third-party providers, including Zoey, collect certain personal information about you so that we can provide you the services you request, improve your shopping experience and communicate with you about our products, services, contests and promotions. As described in this Privacy Policy, we and Zoey may share your information, under certain circumstances, with affiliated companies and with other third-party providers with whom we have partnered to offer a particular product or service.

2.     CHANGES TO OUR PRIVACY POLICY

Soffe may change this Privacy Policy from time to time to reflect changes in our practices or in applicable law. Such changes will be effective upon posting the revised Privacy Policy, as well as the date it is posted, on the Site. You can tell if this Privacy Policy has changed by checking the “Last Updated” notice that appears at the top and the bottom of this Privacy Policy. If a change materially affects the use or disclosure of your personally identifiable information, we will provide you with additional notice (such as adding a statement to the homepage on the Site or sending you an email notification). By continuing to use the Site or communicating electronically with us thereafter, you agree to accept such changes to this Privacy Policy. Please contact us as provided at the end of this Privacy Policy if you would like information regarding any changes.

3.     INFORMATION WE COLLECT

We and our third-party providers collect information about you from a variety of sources, including (1) information you provide directly to us when you engage in any of the activities listed below, and (2) information we collect about you when you access and use the Site. The information we collect includes both personally identifiable information and other information which is not used to personally identify you.

Information You Provide Us. 

We collect the requested information that you provide to us, such as your name, email address, postal address, phone number, payment information, gender, birthday, and product preferences, when engaging in any of the activities listed below:

·         Place an order from our Site

·         Return an item or make an exchange from a previous purchase

·         Inquire about our products or Site

·         Create an account (profile) on our Site

·         Subscribe to and receive our emails

·         Participate in a marketing survey, promotion, or event

·         Participate in Soffe’s social media including ratings and reviews

You may choose whether or not to provide such information; however, the information may be required for us to be able to complete your transaction or respond to your request. Please be aware that when you disclose information about yourself on any public area of the Site or on any public sites operated by third parties, such content will be considered “public” and will not be subject to the privacy protections provided in this Privacy Policy.

Information Collected Automatically. 

We collect information automatically from you when you visit and use our Site. Such information includes the following:

Usage information. We collect information about how you interact with our Site. This includes information such as the dates and times that you visit a Site, the page you view, referring/exit URLs, your browser type, and the number of clicks on the Site. In some cases, we collect this information through cookies and similar technologies. To learn more about these technologies, please see Section 4.

Device Information. We may collect information about the devices you use to access our Site (e.g., computer, tablet, and mobile phone), including your device model, IP address, operating system, unique device identifiers, and mobile network operator information.

Transaction Information. We collect transaction details related to your purchases through the Site.

Information We Receive From Third Parties. We may receive information about you from third parties.

4.     COOKIES AND OTHER TECHNOLOGIES

We and our business partners and third-party providers use various technologies on our Site and in our email communications to collect information from your device and browser about your activities on our Site. Such information includes your IP address, device type, any unique device identification numbers, type of browser (e.g., Google Chrome or Microsoft Edge, etc.), operating system (e.g., Windows, Mac OS, Android, etc.), your browsing activities (e.g., pages viewed and referring / exit URLs), and other usage information. 

We use this information for a number of reasons, including optimization of our Site, improving the Site, to enhance your user experience, remembering user preferences and settings, personalized marketing and advertising purposes, ad delivery, reporting, security purposes, and analyzing Site traffic and trends. We and our third-party providers may also use cookies to serve targeted ads from Google, Facebook, Bing, SourceKnowledge, and other third-party vendors.

Please see below for more information regarding the technologies that we may use.

Cookies. A cookie is a small piece of data stored by your web browser on your computer or mobile device. Cookies are uniquely assigned to you, and can only be read by a website or web server in the domain that issued the cookie to you. We use cookies to collect information from you regarding your usage of the Site in order to remember user preferences and settings, track your orders as you shop on our Site and remember items in your Shopping Bag, personalize your experience with the Site, and for security purposes.

Log File Information. Log file information is automatically reported by your browser or mobile device each time you access the Site. The information collected from log files may include your web request, Internet Protocol (IP) address, browser type, referring / exit pages and URLs, number of clicks, landing pages, and pages viewed.

Online Analytics. We may use third party analytics tools, such as Google Analytics, to help us measure traffic and usage trends for the Site. These tools collect information sent by your browser or mobile device, including the pages you visit and other usage information. For more information regarding how Google collects, uses, and shares your information please visit https://policies.google.com/privacy.

Other Technologies. We may use standard internet technology, such as web beacons, sometimes referred to as pixel tags, and other similar technologies, to track your use of our Site. These technologies do not reside on your computer but are embedded in the Site and are used to communicate with the cookies on your computer so we can learn more about how you use our Site. For instance, a web beacon will let us see how often you view a specific page within a Site. Web beacons can also be used to identify any cookies on your computer placed when you view an advertisement for the Site somewhere else on the Internet. This allows us to monitor the effectiveness of our advertising efforts. We also may include web beacons in advertisements or email messages to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the services we offer on our Site, to deliver targeted advertisements, and to measure the overall effectiveness of our online advertising, content, programming or other activities.

5.     USING INFORMATION WE COLLECT

We and our third-party providers use your information, including personally identifiable information, for a variety of business purposes, including:

·         processing and fulfilling your product orders;

·         creating and managing your account;

·         communicating with you;

·         responding to your inquiries and communications;

·         customer service and technical support, which may include responding to your requests, resolving issues, and/or troubleshooting problems;

·         for marketing purposes, including developing advertisements more relevant to your interests;

·         providing, improving and customizing the Site, communications, and advertisements;

·         for internal operations such as enhancing our offerings and to conduct research and analysis;

·         administering our promotions;

·         enhancing your shopping experience;

·         to improve our merchandise selection and customer services;

·         automated decision making;

·         to assist in loss prevention and anti-fraud measures;

·         to enforce our Terms of Use, and any other applicable terms and conditions and agreements;

·         to comply with applicable laws, regulations, and legal processes; and/or

·         to protect the security and integrity of our business, the Site, the products we sell, our brand, users, customers, and our third-party business partners and service providers.

We also use personal information and other information about you to create anonymized and aggregated information, such as de-identified demographic information, information about the computer or device from which you access the Services, or other analyses we create. Anonymized and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Site. Anonymized or aggregated information is not personal information, and is thus not subject to this Privacy Policy.

6.     SHARING INFORMATION WE COLLECT

We and our third-party providers share and disclose your information, including personally identifiable information, to third parties under the following circumstances:

·         with third parties that provide a variety of services on our or their behalf, including the development, hosting, maintenance, and support of our Site and our ecommerce platform; processing your orders and payments; shipping products to you; data management, storage, and analysis; communications; and marketing;

·         to comply with law, a court order, or other legal process, or in connection with a legal investigation;

·         to develop advertisements based on your interests;

·         as may be necessary to protect the rights and interests of Soffe, its third-party business partners and service providers, and our and their respective employees, customers, visitors, users, or any other person or entity;

·         to enforce our Terms of Use, and any other applicable terms and conditions and other agreements;

·         in the event of a corporate transaction, including a merger, acquisition, financing, dissolution, transaction or proceeding involving the sale, transfer, divestiture, or disclosure of all or a portion of Soffe’s business or assets. In the event of an insolvency, bankruptcy, or receivership, your personally identifiable information may also be transferred as a business asset of Soffe. If another third party acquires Soffe or any of its business operations, whether through stock or asset purchase, such third party will possess the information, including personally identifiable information, collected by us and will assume the rights and obligations with respect thereto as described in this Privacy Policy;

·         in aggregated or other non-personally identifiable form

·         as required by applicable law

·         in accordance with your consent 

7.     YOUR CHOICES

We provide you with the opportunity to update certain personally identifiable information and to opt-out of having information collected for certain purposes. For example, you may:

·         update your account information;

·         deactivate your account;

·         choose whether to receive promotions and offers from us;

·         change your preferences for certain communications; and

·         request access to your personally identifiable information.

You may exercise your choices by contacting us via the Contact Us information provided below or following the instructions provided in the electronic communications sent to you.

Because we plan our communications in advance, it may take several weeks for your request to become effective. If you continue to receive our communications after expressing an opt-out preference, please let us know so that we can investigate the situation. We will, however, continue to send transaction-based emails if you engage in a transaction, request customer support, or make similar requests.

In some cases, if you choose not to provide us with the requested information, we may not be able to complete your transaction or respond to your request.

Cookies and Other Technologies. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. You may opt-out of the automatic collection of some information by referring to your web browser’s or mobile device’s options or settings menu. However, doing so may disable many of the portions, features, or functionality of our Site. For example, most web browsers automatically accept cookies, but you have the choice to set your browser to accept or reject cookies. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences or visit http://www.allaboutcookies.org for more information. Please note that cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. For example, if you have opted-out on your computer browser, that opt-out will not be effective on your mobile device. You must separately opt-out on each device. Cookie-based opt-outs may not be effective on some mobile interfaces, but on many mobile devices users may opt-out of certain mobile advertisements via their device settings.

Targeted Ads. You can opt out of targeted ads served via specific third party vendors by visiting the Digital Advertising Alliance at http://optout.aboutads.info/?c=2&lang=EN or the Network Advertising Initiative (NAI) at  https://thenai.org/opt-out/. You can also choose not to be included in Google Analytics, https://tools.google.com/dlpage/gaoptout. Advertisements on third party websites that contain the AdChoices link may have been directed to you based on anonymous nonpersonal information collected by advertising partners over time and across websites. These advertisements provide a mechanism to opt-out of the advertising partners’ use of this information for interest-based advertising purposes.

Rights of Access, Rectification, Erasure, and Restriction. Where permitted by applicable law, you may inquire as to whether Soffe is processing personal information about you, request access to personal information, and ask that we correct, amend or delete your personal information where it is inaccurate or has been processed in violation of your rights under data privacy laws that apply where you live. Where otherwise permitted by applicable law, you may use the Contact Us information provided below to request access to, receive, seek rectification, or request erasure of personal information held about you by us. Please include your full name, email address associated with your account and a detailed description of your data request. Such requests will be processed in accordance with local laws. We use good faith efforts to provide individuals with access to their personal information, but there may be circumstances in which we are unable to provide access, including but not limited to where the information contains legal privilege, would compromise others’ privacy or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy in the case in question, or where it is commercially proprietary. If we determine that access should be restricted in any particular instance, we will provide you with an explanation of why that determination has been made and a contact point for any further inquiries. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your personal information.

If you are a resident of California, your rights under California law are described in more detail in Section 15.

8.     SECURITY

We and our third-party providers implement reasonable physical, electronic, and administrative safeguards to help protect your personally identifiable information from unauthorized access, use, and disclosure. If you choose a direct payment gateway to complete your purchase, your credit card data is encrypted through the Payment Card Industry Data Security Standard (“PCI-DSS”). All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by the Site and our service providers.

However, no method of electronically transmitting or storing data is ever completely secure, and therefore, we cannot guarantee that your personally identifiable information will never be accessed, used, or disclosed in a manner that is inconsistent with this Privacy Policy. By using the Site or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Site. If we learn of a security breach, we may attempt to notify you electronically by posting a notice on the Site or sending an email to you. You may have a legal right to receive this notice in writing.

We retain personal information we receive as described in this Privacy Policy for as long as you use the Site or as necessary to fulfill the purpose(s) for which it was collected, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. When we are no longer required to retain your personal information as described above, we will destroy, erase, or de-identify it in accordance with our data retention policies and applicable law. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it.

9.     LINKED SITES/SOCIAL MEDIA

The Site contain links to and opportunities to share certain content from the Site on Facebook, Instagram, and other third party sites or social media pages (“Linked Sites”). This Privacy Policy does not apply to any Linked Sites. Your posting of content from our Site to a Linked Site is governed by the terms of use of the Linked Site. We strongly encourage you to review the privacy policies of any Linked Sites you visit. We are not responsible for the collection or use of your information on any Linked Sites.

10.           USE BY CHILDREN

Our Site is intended for a general audience. They are not intended for use by or directed at persons under the age of 18. In compliance with children’s privacy laws, we do not knowingly solicit or collect personally identifiable information from children under the age of 13. If we become aware that we have inadvertently received personal information from a child under the age of 13, we will take steps to delete that information from our records. Please contact us as provided below in the Contact Us section if you believe we may have collected such information.

11.           DO NOT TRACK REQUESTS

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers that is intended to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not override these settings or options. However, at this time there is no uniform or consistent industry standard or definition for responding to, processing, or communicating DNT signals. Thus, like many other websites and online services, the Si are currently unable to respond to DNT signals. To find out more about “Do Not Track”, you may wish to visit http://www.allaboutdnt.com.

12.           USERS OUTSIDE THE UNITED STATES

The Site, which is provided from within the United States and/or Canada, and our products sold through the Site and shipped from the United States, are subject to the applicable state and federal laws of the United States. If you use the Site from outside the United States, please be aware that your information will be transmitted to and shared with third parties that may be located in other countries to provide services such as transaction processing and fraud prevention. The data protections and other laws of such countries may not be as comprehensive as those in your country.

13.           EMAIL SECURITY

“Phishing” is a scam designed to steal your personally identifiable information. If you receive an e-mail that looks like it is from Soffe asking you for your personally identifiable information, including account information, please notify us as provided below.

14.           CALIFORNIA PRIVACY RIGHTS

California law requires us to disclose certain information related to our privacy practices, as set forth below.

A. WHAT PERSONAL INFORMATION WE COLLECT

The list below identifies the categories of personal information we have collected over the preceding 12-month period, as well as examples in each category. For more information about the personal information we collect, please see Section 3.

·        Identifiers

Name, email address, billing address, shipping address, phone number

·        Commercial information

Purchase history

·        Geolocation data

Internet protocol (IP) address, billing address, shipping address, Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your  computer or device when you access the Internet, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences

·        Financial, medical, or health information

Payment information, such as credit card number

·        Audio, electronic, visual, thermal, olfactory, or similar information

Recordings of customer support calls

·        Inferences drawn from any of the above information categories

Inferences about the type of products you prefer; demographic and psychographic inferences

The sources of the personal information we collect above include personal information that you directly provide to us (through the Site), personal information we receive from third party partners (for example, certain marketing, research or survey partners), and personal information that we generate internally. Please see Section 3 for additional details.

B. HOW WE USE PERSONAL INFORMATION

Please see Section 5.

C. WHAT PERSONAL INFORMATION WE SHARE

Please see Section 6 for information on the personal information we share with third parties. In the last 12 months, we have disclosed all of the categories of personal information described in Section 3 for business purposes. For example, we may share your IP address with service providers that provide crash monitoring and site optimization services to us. California residents have the right to opt out of our disclosures of personal information to third parties for valuable consideration. What is covered as a “sale” under California law is not yet clear, but we currently do not “sell” your information as we understand it.

D. YOUR RIGHTS

As a resident of California, you have certain rights, including:

a. Right to access personal information. You may be entitled to receive the specific pieces of your personal information we have collected in the 12 months preceding your request.

b. Right to data portability. You may be entitled to receive a copy of your electronic personal information in a readily usable format.

c. Right to know. You may be entitled to receive information regarding the categories of personal information we collected, the sources from which we collected personal information, the purposes for which we collected and shared personal information, the categories of personal information that we sold and the categories of third parties to whom the personal information was sold, and the categories of personal information that we disclosed for a business purpose in the 12 months preceding your request.

d. Right to deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need to keep such information, such as for our legitimate business purposes or as required to comply with applicable law.

e. Right to opt-out of certain sharing with third parties. You may be entitled to direct us to stop disclosing your personal information to third parties for monetary or other valuable consideration. As noted above, we do use trusted partners for interest based advertising. If you wish to opt out of our sharing of your personal information for such interest based advertising, you may do so by following one or more of the methods described in Section 7.

You may freely exercise these rights without fear of being denied goods or services. If you are a California resident and would like to exercise one or more of your rights, please contact us via the Contact Us information provided below.  For all requests, you must put the statement “Your California Privacy Rights” in the subject of your request and also provide your name, street address, city, state, and zip code. We will not accept requests via the telephone, and we are not responsible for notices that are not labeled or sent properly, or that do not have complete information. Please allow 30 days for a response. Please note that California law requires us to verify the requests we receive from you when you exercise certain of the rights listed above. We (or third parties we engage to assist us) may ask you to provide certain information to us in order for us to verify the request.

15.           CONTACT US

If you have any questions about this Privacy Policy or Soffe’s information privacy practices, or for any other questions or comments, please feel free to contact us at: [email protected].

Last Updated: February 20, 2025